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“Cryptic” Branding Tone of Voice

1 Jan

My target audience are young male student/adults from the age of 16 to 24 year old who have one for an  innovative urban streetwear fashion.

“Cryptic” is a confident exuding character and charisma. It has an informal style that is contemporary, clean, youthful and fun to engage with. The brand’s energy conveys

Looking to succeed and specialise upon a major platform being recognised for expressing fresh unique ideas as a freelancer offering a high creative quality service.

The brand’s energy conveys its enthusiasm and its passion for genius can be seen in the constant search for more knowledge and insights.